SEO is one of the most used terminologies when it comes to internet marketing. Even though it’s a widely used terminology, there lie some misconceptions about what SEO is all about. If you go by the words of some SEO marketing enthusiasts, you would come to believe that SEO is the name of some other worldly technique which would bring your website huge amounts of traffic the day your website gets SEO optimized. This unfortunately is just not true. That’s not to say that SEO can’t bring your website traffic, it’s just that it generally takes time and requires proper use of top SEO tools.
The Definition of SEO
Before delving into how SEO works and what needs to be done to find success with SEO, let’s first talk about what is meant by SEO. Search Engine Optimization basically refers to a set of techniques that optimize your website so that the search-engines view it favorably. So, in essence, SEO looks to improve those aspects your website and online presence which are considered important metrics by search-engine algorithms for the purpose of ranking on SERPs. During internet’s initial boom, search engines used very simple algorithms that searched for keywords within content and then indexed and ranked them on the basis of how many times the keyword was used. So, in crude terms, SEO at that stage basically referred to over stuffing of keywords.
SEO Keeps Evolving
Search engines have evolved and have now improved not only the way in which they collect data but also in the way they analyze which data is relevant and which data would be able to correctly answer the search query put forth by a given user. Naturally, the authority of a website, the quality of content and the popularity of that content on social media have become important metrics in this day and age as a result.
Consequently, the definition of SEO and what it means has now also changed. You can’t think of SEO as a group of techniques that will solely improve your website’s rank on SERPs. The purpose of SEO plugins is to also improve your website’s visibility and increase your website’s popularity on social media.
How Can You Find Success with SEO in this Day and Age?
Now that the interpretation of SEO is clear, let’s basically look at what can be done to improve your website’s visibility so that more people visit your website. To improve the website’s visibility, it is necessary to have a compelling ad. What’s an ad? It’s basically the only part of the content that is visible when the website’s link is shared on any social media platform or when the result pops up as a result of a search on Google or any other search-engine. The ad consists of the content’s title as well as the initial part of the content. If its content is compelling enough if left as it is and this leads to a lack of interest on the part of the user who looks at the ad.