The main objective of content writing is to provide a fresh, interesting and thought-provoking informative content. It involves an extensive research, study and analysis of any topic. Search Engine Optimization requires engrossing, well-researched and keyword rich content. Content used for such purposes promotes the website of a company. This kind of content plays a crucial role in optimizing a website. A company’s site is able to fetch higher rankings in the search engines. Search engines are able to index a keyword rich content in their first few pages
What should content writers do to write SEO friendly content?
SEO content writing is different from normal piece of writing. The main purpose of a content writer is to keep the target audiences in mind. In other words, one should be able to create a user friendly content. The information should match with the keyword queries often used by the visitors. This makes your content easily accessible for the visitors. A content writer should select topics and write from the point of view of a customer. One should be able to understand the perspective of a customer. In order to understand a customer’s perspective, a writer should conduct some research on the problems faced by a customer. A person can have in-depth understanding of the psychology, needs and requirements of a customer. You can answer the queries of a customer and can mention their problems. A writer can give a brief explanation highlighting the reasons of a customer’s problems. This makes an interesting reading of your content for a prospective customer. It helps in alluring maximum customers towards the content. This form of content writing aims at customizing the written pages to attain higher search engine rankings. Therefore, a writer should create a fresh piece of content that has maximum keywords. However, you should avoid keyword stuffing. A person can use keywords in title, first paragraph as well the last paragraph. This strategic placement of the keywords helps you to fetch higher rankings for the content.